When Google first made its appearance on the web, what separated it from the other search engines was their “I'm Feeling Lucky” button which was designed to provide a more efficient way of searching for things by bringing them to the website most relevant to their search results, as opposed to users having to sift their way through pages of search results trying to find what they're looking for. The button was a by-product of the confidence that Google had in the superiority of their search engine over their competition, as was mentioned in Steven Levy's book, “In The Plex”.
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