As you have heard by now, Google seems to have reached the conclusion that it is time they created their own Facebook. No, I do not mean their own social network, I mean their own Facebook. Google+, at least on first glance is a carbon copy of Facebook. It looks the same, it acts the same, it uses the same terminology, and most users who first access Google+ end up asking the same question, "Why use this as opposed to just using Facebook".
After spending some time on the new social platform, there are a few obvious things that stick out.
Unwired View, The Success of Google+ Very Much Depends on its Mobile Implementation
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