Apple currently offers a set-top box called Apple TV, but it could have a television set in the works as well. An Apple-branded big-screen TV: It's the rumor that refuses to die. The latest noise, fueled by a Bloomberg Businessweek article, is that former iTunes lead Jeff Robbin is heading up an Apple television project. This speculation is somewhat legitimized by a statement Steve Jobs shared with his official biographer, Walter Isaacson. Jobs said, “I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud.
Gadget Lab, How Apple Would Reinvent Your Big-Screen TV
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