Reputation is everything, according to a new survey by J.D. Power and Associates. The 2012 Avoider Study found that 43 percent of buyers who steer clear of a particular model due to quality concerns do so merely because of common knowledge. Ratings and reviews – our stock in trade – were cited by 38 percent, while previous ownership of a model caused scorn in only 14 percent of respondents.
Autoblog, J.D. Power: More car buyers base purchases on brand reputation than ratings and reviews
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