Sunday, December 9, 2012

Facebook wants GM back

Facebook wants GM back

The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker's sponsorship of Manchester United. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.

Autoblog , Facebook wants GM back, Facebook wants GM back

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