Ever wonder why Carfax seems to be the only company you ever hear about that offers vehicle history reports. According to an Automotive News report, Carfax has created undeniable brand cachet, and it has also arranged some deals that make it difficult for the competition to gain footing. Marketing agreements, inked with sites like AutoTrader.com and Cars.com, mean that dealers who would like to advertise on these sites are forced to use Carfax instead of less expensive competitors. AutoCheck, from Experian Automotive Inc, provides a similar service, and Cars.com allows for the use of AutoCheck, causing a battle between it and Carfax.
Autoblog , How Carfax has cornered the market on car history reports, How Carfax has cornered the market on car history reports
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