Apple is reportedly starting an iPhone trade-in program at its retail stores this month, according to Bloomberg. The aim behind this program is to get customers to upgrade to iPhone 5 and turn in their older models in the process. As always, the source cites people that have knowledge of the plans. Apple has reportedly partnered with distributor Brightstar Corp. for this trade-in program. There has been no public announcement regarding this from Apple as yet.
AT&T, where the iPhone was initially an exclusive, already has an iPhone trade-in program in place.
Ubergizmo , iPhone Trade-In Program At Apple Stores May Begin This Month, iPhone Trade-In Program At Apple Stores May Begin This Month
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