Still, while the iPhone 5c may be little more than an iPhone 5 in new, brighter clothing, most of those upgraders accustomed to a $200 price for a flagship will be attracted to the iPhone 5s. The next Switched On will address how the components of that handset combine to create something old iPhone hands will appreciate, as well as a few areas where competitors are leading the way. Ross Rubin is principal analyst at Reticle Research, a research and advisory firm focusing on consumer technology adoption.
Engadget , Switched On: The why of the 'i' buy, Switched On: The why of the 'i' buy
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