Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording - "Motherless Children," 1962 - the ad spot discusses something we can all relate to – the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you.
Autoblog , 2014 Jeep Cherokee marketing launches with 'Built Free' commercial, 2014 Jeep Cherokee marketing launches with 'Built Free' commercial
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