This is going to be a serious effort, and the early signs are encouraging. The Ford Motor Company is finally marshaling the resources and money to transform Lincoln into a true luxury brand again. While the company is guarded in discussing the full details of its plan, it's divulging enough for now to let the world know that this is going to be a serious effort. And the early signs are encouraging.
The linchpin to this turnaround will be daring new products and significantly upgraded dealerships. And the key to accomplishing that is a new organizational structure for Lincoln.
Autoblog, Ford discloses more details on Lincoln's transformation
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