Pontificating onstage at D10, Apple CEO Tim Cook was inevitably queried by Kara Swisher and Walt Mossberg about the ongoing Apple TV rumors, though for now he only referred to the company's existing set-top box. He revealed that Apple sold 2.8 million of the hockey pucks last year and has already moved 2.7 million in 2012. As Steve Jobs did repeatedly before him, he mentioned that TV is something “many people would say that this is an area of their life that they aren't pleased with” and explained Apple's key questions: Can we control the key technology.
2DayBlog.com, Tim Cook: 2.7 million Apple TVs sold already this year, TV is ‘area of intense interest'
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