Free-to-play games account for 50% of the European game market according to data

If you've ever wondered just how popular the free-to-play model has become, new data from Ipsos Media CT and ISFE has suggested that free-to-play games have accounted for half of the European games market in the last 12 months, a pretty impressive figure we have to admit. According to their definition of half the market, it means that free-to-play games accounted for 50% of titles acquired during that 12 month period. For those unfamiliar with the free-to-play model, it's basically where the game itself is offered for free.

Ubergizmo , Free-to-play games account for 50% of the European game market according to data, Free-to-play games account for 50% of the European game market according to data