![Why do a majority of smartphone makers prefer IPS technology? [SPONSORED]](http://www.wareground.com/images/400/why_do_a_majority_of_smartphone_makers_prefer_ips_technology_sponsored_1.jpg "Why do a majority of smartphone makers prefer IPS technology? [SPONSORED]")
The reasons why smartphone makers love IPS displays. The mobile industry has taken great strides in areas such as processor technology, RAM, and 4G LTE connectivity, but with the innovation curve being reached in those areas, it's important to refocus on one of the most important components of any device — its display. The display is the first thing you look at each time you turn your smartphone on, and it's the proverbial window into your digital life.
![Why do a majority of smartphone makers prefer IPS technology? [SPONSORED]](http://www.wareground.com/images/400/why_do_a_majority_of_smartphone_makers_prefer_ips_technology_sponsored_2.jpg "Why do a majority of smartphone makers prefer IPS technology? [SPONSORED]")
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