Friday, November 11, 2011

Editorial: the problem with bad product names and what we can learn from it

Editorial: the problem with bad product names and what we can learn from it

In the meaningless category are things like the MSI GT683DXR or ASUS XU6280, one of which I just made up. Some meaningless names can also be good in their simplicity - like the Nokia N9 or Nikon D3S - but they are still basically nothing more than differentiators. This is an acceptable option.

The names aren't just bad - they're noise.

In the bad category are the majority of smartphones released in the past few years. Rezound. Rhyme. Vivid. Epic. Sensation. Thrill. Skyrocket. Conquer. Triumph. Enlighten. Infuse. Prevail. Arrive. Can you name the company behind each phone? And those are just a few examples from this year.
Editorial: the problem with bad product names and what we can learn from it

Editorial: the problem with bad product names and what we can learn from it


Engadget, Editorial: the problem with bad product names and what we can learn from it

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