OpenMarket wins Best Mobile Charity Solution Accolade

OpenMarket's CMX2 platform recognised for powering milestone SMS charity appealLondon - November 7, 2011 - OpenMarket, a leading global mobile transaction hub, has been awarded an Effective Mobile Marketing Award (EMMA) for its work on the DEC (Disasters Emergency Committee) East Africa Crisis Appeal. The appeal, which started in July, raised more than £1.5 million through SMS donations alone, using OpenMarket's CMX2 platform. The DEC believes this may be the highest total ever raised in the UK by an SMS campaign for a single charitable cause.

Press Release Distribution, OpenMarket wins Best Mobile Charity Solution Accolade