Managing an Ever-Expanding Product Portfolio is Greatest Business Challenge Facing Online Retailers

New independent research commissioned by Intershop investigates the challenges facing European retailersOnline retailers struggle to implement sophisticated marketing tools such as A/B testingEstablished retailers more likely to trust experience and gut feeling over data and analyticsLondon, UK, September 12, 2012 – Intelligently managing an ever-growing product portfolio is the top business challenge facing retailers in the UK today, according to new research commissioned by Intershop, the leading e-commerce software and services provider.

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