. Troubled smartphone manufacturer HTC plans to sell only medium- to high-end handsets despite struggling to match sales of its competitors. “We don't want to destroy our brand image,” HTC CEO Peter Chou said in an interview with The Wall Street Journal. “We insist on using better materials to make better products that offer premium experience. Many consumers like that.” The executive's statements come at a time when many industry watchers are beginning to question HTC's current strategy.
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See also:
itnet, HTC won't use cheap phones to bolster sales, CEO says
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