The Wall Street Journal is reporting that General Motors is on the verge of naming current US sales chief, Alan Batey, as the new global head of the Chevrolet brand. Batey has been accruing relevant international experience with GM for quite some time now, holding executive management positions in Europe, Korea, the Middle East and the US before getting this latest nod as Chevy's global leader. It was Batey who helped to launch the automaker's "Find New Roads" campaign in February during his stint as Chevy's interim marketing chief.
Autoblog , GM sales chief Batey to be named global head of Chevrolet, GM sales chief Batey to be named global head of Chevrolet
No comments:
Post a Comment